Our service members exemplify the selfless patriotism which makes our nation truly exceptional. Regardless of rank, race, background, or political affiliation, these brave Americans fearlessly offer their service in defense of freedom. They love their country, from sea to shining sea. We provide these warriors and their families with a quality cup of coffee, as a small way to honor their courage, service, and sacrifice.

From Military Families.

We’re delighted to welcome you to Warrior Joe, a coffee company founded to serve the men and women who faithfully defend our country as members of our Army, Navy, Air Force, Marine Corps, Coast Guard, and the brand new Space Force.

Our co-founders, James and Whitney Hetzel, are the proud parents of nine children, three of whom have served our nation as military officers. They, and their entire family, have seen first hand the sacrifices made by the men and women who selflessly serve in our military, and experienced the challenges and blessings of being part of a military family.

Many of our 80 employees have sons, daughters, fathers, mothers, aunts, uncles, and brothers and sisters who have served in the military. From Susan in Merchandising who has a daughter at the Naval Academy, to our Creative Director Mateo, a military brat whose father is an Air Force Veteran who served 23 years, to Jean in Fulfillment who has a son in the Army, to our Purchasing Manager Pam whose husband also served in the Air Force. We could go on and on, featuring many additional teammates. As a company, our military ties run deep, just as they run through many of your families and your communities throughout America.

Having developed several other coffee brands, we found ourselves thinking about ways to support the spiritual, emotional, and physical needs of our servicemen and women who silently sacrifice and serve our great country away from the limelight.

From this desire to support our military, Warrior Joe was born. At the heart of Warrior Joe is premium, quality coffee, enhanced with offerings of apparel, drinkware and an assortment of gift sets. Our coffee helps get you through the workday, while inspiring patriotism and pride in our military and country.

We hope you will join us in this work and that along the way, you truly enjoy every cup of Warrior Joe, knowing that each sip supports the incredible men and women who serve and protect us.

We are Warrior Joe!

Our company is built by proud military families.
Expertly roasted in Charlotte, NC.

Medal-Worthy Coffee.

All of our coffees are roasted in our state-of-the art roastery at our headquarters in Charlotte, North Carolina. We source only the finest coffee beans from family-owned farms that are committed to ethical farming. Our coffees have earned rave reviews, and we’re proud to have served thousands of satisfied customers through our various other coffee brands. We’re honored to be able to bring the gift of quality coffee to our troops, veterans, and anyone who would be proud to support the military while drinking delicious coffee.

Our expert roasters, with years of experience in coffee production, rely on their vast knowledge of roasting and bean sourcing to ensure that each small batch is roasted to perfection, and our highly-trained team works hard to get your coffee to you as fresh and flavorful as possible.

Supporting Our Troops and Veterans.

When you honor us with your business, you can rest easy with the knowledge that your hard-earned money supports noble causes. Every purchase of Warrior Joe will directly benefit our military men and women, as we support the Military Chaplains Association, the Travis Mills Foundation, and Team Red, White & Blue. Our goal in doing so is to support the physical, emotional, and spiritual needs of the everyday heroes in our Armed Forces.

A minimum of 10% of all proceeds are donated to military friendly not-for-profit organizations.